T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a small business start-up or perhaps a corporation thinking about its next marketing campaign may find it difficult choosing what promotional and personalised clothing will be suitable to represent their business.
If you’re in the mood for different things – or perhaps your company offers something a little different itself – then think about the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as for example:
Higher education – Hoodies have become popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for their own purposes, either for his or her team/staff to wear or even to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply insufficient. Gyms and personal trainers might do well in providing branded hoodies with their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it could make sense for a company in the music industry to get in on the act. Perhaps a musical instrument retailer or perhaps a record store should think about selling their own promotional hoodies?
Since they have become popular just a few short years ago, hoodies have represented defiance, non-conformity and generally ways to stand out from the crowd and away from the norm. While they might not suit all business and ventures, a personalised hoodie may be the perfect choice for a business that itself offers something that is clearly a little bit different.
Unfortunately, however, it should be noted that in some countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the person, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it must be remembered that personalised hoodies are only appropriate in certain situations and circumstances and may not be at all appropriate when worn in certain places. Then again, feel free to use this in your favor: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.